Paul Saxton

Advertising and marketing copywriter based in Norwich. I can help you to build your brand by helping you to sell your products and services.

Jack in the Box

I’ve no idea how I was completely unaware of these great TV ads. And, for that matter, completely unaware of the company itself. I have an American wife, loads of American in-laws, two half-American children and have visited the country many times. Yet Jack In The Box has somehow eluded me.

I wouldn’t mind – I mean, I don’t need to know about everything American – except for the fact that these ads are so great. From the late 90s and early 00s, they’re some of the best TV spots I’ve ever seen: funny, clever, daring and completely on brief.

On brief. Listen to me.

They do their job every well – they make me want to eat their burgers and they make me love the company.

Do take a look. The ads that challenge McDonalds and Burger King alone are worth watching for their bravery.