A Book by Bob
Always entertaining, often funny and never wrong, Bob Hoffman's new book should be just the thing we need to cut through the endless marketing drivel that's out there. As the promotional blurb states:
"In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them."
Buy it here for only $1.56.