Paul Saxton

Advertising and marketing copywriter based in Norwich. I can help you to build your brand by helping you to sell your products and services.

A Moment in Their Shoes

I grew up with kids who lived like this, Who lived in absolute squalor and poverty, whose houses reeked of piss and booze and filth. Who lived with abusive, indifferent parents who didn’t feed or clothe them properly.

While I admire what this ad is trying to do, I don’t think it captures well enough how thoroughly frightening and depressing living like this can be. The same applies to the main image on The Children’s Panel website. The dad, slumped in his chair, is almost a comedy figure. And ‘dark place’ is too weak a term to get across what it must be like for kids like her.

Still, I assume there’s only so far they can go before they upset taste guardians and the like. Ultimately then, it’s at least a step in the right direction.