Paul Saxton

Advertising and marketing copywriter based in Norwich. I can help you to build your brand by helping you to sell your products and services.

Bertolli's Bum

There was a bit of outrage about this ad on Twitter. No surprise there: there's always outrage on Twitter.

The objections to it were mainly to do with the fact that Bertolli wouldn't have got away with an ad that portrayed three old men objectifying and abusing a young woman. Which is true, of course. But if we were being honest - instead of indulging in grandstanding moralising - we'd accept that there is something different about the situation being reversed. Old women pulling a towel away from a young man so they can photograph his genitals isn't the same as old men pulling the towel away from a young woman so they can photograph her genitals.

It isn't the same, no. But it's still pretty creepy and wrong. Ban this sick filth!