Paul Saxton

Advertising and marketing copywriter based in Norwich. I can help you to build your brand by helping you to sell your products and services.

History Lessons

A neat summation of how the virtues of 'old-fashioned' advertising can, and should, inform contemporary work. And as the author implies at the end of the piece, all this good stuff can be found in some of the great advertising books. If I had to choose one, it'd be Luke Sullivan's absolutely essential Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads. Required reading for everybody who works in advertising.