Paul Saxton

Advertising and marketing copywriter based in Norwich. I can help you to build your brand by helping you to sell your products and services.

My Mate Marmite

This ad (promoting Posy Simmonds' Saturday Guardian piece) has been doing the rounds on Twitter these past few days. Although most often described as "brilliant!" or "inspiring", it is - as anyone with eyes can clearly see - a rather cliched response to the fact that, while some people loved Thatcher, other people hated her.

It wasn't enough, however, for them to rely on such an obvious visual comparison: they also helpfully changed the label to read "Margaret" and included a picture. Presumably this was in case the sophisticates who read The Guardian had, along with the rest of the country, lost their minds over the whole Thatcher business.

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