Paul Saxton

Advertising and marketing copywriter based in Norwich. I can help you to build your brand by helping you to sell your products and services.

Nothing Fancy About Fast Food

The excellent - and always correct - Bob Hoffman offers free advice to McDonald's new CMO: someone who is well-versed in the cliches and jargon of modern-day marketing:

1. Clean up the f***ing stores.
2. Serve the burgers off the grill instead of those plastic drawers.
3. Teach the crew how to smile.

Full post here: McDonald's Jargon-Fest.