Paul Saxton

Advertising and marketing copywriter based in Norwich. I can help you to build your brand by helping you to sell your products and services.

Three Cheers for Cheerios

It's long been a rule of mine to never read the comments beneath YouTube videos. Not just because they're often full of racism, sexism and homophobia but also because they're so badly written. I mean, if you're going to be hateful at least try not to be stupid. Although, of course, the two often go hand-in-hand.

In a country with a mixed race President you'd think there'd be nothing at all controversial about an ad showing a mixed race family. For the majority of people in the US I'd guess that there isn't. But with YouTube commenters it's a different story: the lovely Cheerios ad below received some of the most disgusting comments imaginable. So much so that they've been forced to disable them on the video.

The only advantage of this is that even more people will see it. And all credit to Camille Gibson, Cheerios' vice president, who said: "At Cheerios we know there are many kinds of families and we celebrate them all."