Paul Saxton

Advertising and marketing copywriter based in Norwich. I can help you to build your brand by helping you to sell your products and services.

Silence Fixed It For Jim

NAPAC (the National Association for People Abused in Childhood) have just launched a hard-hitting press and poster campaign that references Jimmy Savile. While I admire its pull no punches approach, and have no doubt that it'll raise awareness, I'm a little uneasy about it. Possibly because it seems to display a lack of understanding about the reasons why people who have been abused do stay silent. There's also a danger that the ad could be seen to blame them for saying nothing. If you see what I mean.

On balance, however, it's great that it's out there. If it causes debate or divides opinion, at least it's getting people talking openly about an important issue. Which is what you'd expect a good poster campaign to do.