Paul Saxton

Advertising and marketing copywriter based in Norwich. I can help you to build your brand by helping you to sell your products and services.

WeightWatchers

A great series of fun ads that get across the message that WeightWatchers isn't just a last resort for the morbidly obese: it's there for everyone, for both you and me (well, not me). There's an ad for men, an ad for parents and an ad for busy people like you and me (well, not me). 

The production and editing is superb. But it's the carefully chosen cast of characters that make the difference: stressed out mums, busy management types, the working man, drinkers, eaters, joggers... the lot. And best of all, you get the impression that taking part in WeightWatchers will be fun, easy and completely tailored to you. Great work all round.