A neat summation of how the virtues of 'old-fashioned' advertising can, and should, inform contemporary work. And as the author implies at the end of the piece, all this good stuff can be found in some of the great advertising books. If I had to choose one, it'd be Luke Sullivan's absolutely essential Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads. Required reading for everybody who works in advertising.
Filtering by Tag: Copywriting
Sexist advertising - a fine old tradition that carries on to the present day (thanks to American Apparel). A number of women share their views.